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Identities
NHL Hartford WhalersThe logo was created when the New England Whalers became a new NHL franchise, The Hartford Whalers. It is a marriage of convenience between a whale's tale and a "W" letterform, creating the "H", for Hartford, by virtue of the negative space. | NHL Hartford Whalers SketchesDevelopmental sketches reveal the design process that formed the final logo. | NHL Hartford Whalers T-ShirtAfter the demise of the Hartford Whalers, the logo remains popular and continues to be used on numerous marketed sportswear. |
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Lincoln FinancialThe classic portrait of Lincoln, used on the Lincoln penny, was simplified for the Sculpture Walk. The park is on the bank of The Connecticut River. | New Logo for Musical Masterworks | |
C&G Unparalleled ApparelThe symbol on the ampersand is a reference to the Greek Revival period of our building which houses our boutique as well as Cummings & Good design. | OTTOA brand/logo for OTTO Pizzeria. | |
Bar BouchonA wine bar. The back-to-back letterforms "B", offer an opportunity for a figure/ground play, creating a wine bottle from the negative space. | Houghton MifflinPeterson Field Guides – The bird silhouette identifies the complete series of field guides. | |
Dinners at the FarmAn identifier for a program which promotes and prepares gourmet dinners at farm locations using all local farm ingredients. | University of Connecticut LogoThe oak represents the University in all its aspects, including the administration, all the schools, branches, entities and organizations. The graphic interpretation of the oak is a symmetrical and elegant synthesis of three oak leaves and two acorns. Standing alone, outside the seal format, the oak imagery realizes its full clarity, identity and versatility. | University of Connecticut SealThe stylized form encircled by the words University of Connecticut, 1881 is used for all traditional applications where an official seal is required. |
University of Connecticut BannersThe identity is ubiquitous on campus and throughout the State. | University of Connecticut SignageThe identity is seen on all vehicles, boats and buildings. | UConn Business HartfordIt is seen in many multi-media applications. |
UConn's Rentschler FieldIt is reproduced in a wide range of sizes. | UConn Ceiling GraphicIt is reproduced in a wide variety of materials. | UConn Seal Visitor CenterIt is seen from above and below. |
Saltwater Farm Wine LabelSaltwater Farm is a vineyard on the coast of South Eastern Connecticut. An egret is used as an illustrative symbol of the natural environment, contrasted by the modernized, aluminum clad hanger, referenced graphically by the arch over the egret. | Saltwater Farm Wine Bottles | Special Olympics World GamesThe 1995 Special Olympics World Games logo was inspired by the great 20th century artist Henri Matisse. The running figure image makes a fundamental connection to athletics while the two panel composition is divided by a finishing line horizontal band. With legs strong and active, arms uplifted in joy, colors of radiant blue and spirited yellow, the overall impression is one of Sport, Spirit, Splendor. |
Special Olympics Venues | Mark Twain HouseThe symbolic portrait icon was based on a portrait painting of Mark Twain. Developed originally for the Mark Twain House, it was updated for the Mark Twain House & Museum, used extensively for signage, products, advertisements and collateral materials. | Mark Twain House SignageThe secondary element of the Twain branding is the consistent use of the Janson type font, a reference to a classic book typeface. |
Mark Twain House Signage | Mark Twain House AdvertisingThe advertising campaign identifies the three primary aspects of the Twain campus. | Mark Twain House AdvertisingAn introductory ad plays on the famous Twain poolroom, using the billiard balls to announce the opening date. |
Mark Twain House CampaignA two-part capital campaign piece talks about the life of Twain and future needs. | Mark Twain House Campaign | Mark Twain House Newsletter |
Mark Twain Days | MTH_TwainDaysBanners.jpg | Katharine Hepburn Cultural CenterThe simplified graphic portrait of Katharine Hepburn was created from a mid-career image, capturing the unique facial features of the star. |
Katharine Hepburn Cultural CenterA capital campaign including a time-line of Heburn's career. | Storm SolutionsThe 2 overlapping squares graphically demonstrate the function of the product; a protective covering for windows during storm conditions. | Delia IncorporatedDelia is a distributor of high-quality kitchen appliances. The red bar over the "e" becomes an aid to the pronunciation of the name, and serves also as a mnemonic device, reinforcing the brand. |
CT Commission on Culture & TourismComposed of 4 quarters (correlating to the 4 divisions: Art, Tourism, Film and History) of 5 concentric circles (referencing CT's 5 regional tourism districts) | CT Commission on Culture & TourismStationery package | CT Commission on Culture & TourismFolder with business card insert |
Connecticut Forest & ParkConnecticut Forest & Park is a private non-profit organization that protects and maintains forests, parks, walking trails and open spaces in Connecticut. | Connecticut LandmarksWhen the name of the venerable institution was changed from the original, "Connecticut Antiquarian and Landmark Society" we updated our original fox by adding texture and the "greeting brand". The secondary aspect of the brand is the "Mrs. Eaves" font with a traditional "ct" ligature. | Connecticut River MuseumA river bird and water symbol identify all the museum's programs, exhibits and enterprises, in its historic landmark building, on the River, in Essex, Connecticut. |
Connecticut Science CenterThe 3 linear forms comprising the symbol are a graphic equation of the fundamental architectural forms of the Science Center | Connecticut Science CenterStationery package | Connecticut Science CenterBag and wrapping paper |
United Technologies ACEThe ACE logo is a symbol for the operating system of United Technologies, used worldwide. It is an acronym for "Achieving Competitive Excellence". The optical play and multiple perspectives is a reference to one factor of achieving excellence which is seeing a problem from several vantage points. | United Technologies EHS"Environment, Health & Safety" department identity for United Technologies. A corollary to the company's ACE operating system logo. | Wadsworth Atheneum Museum of ArtThe building icon is a simplified symbolic representation of the actual neo-gothic facade of the museum's main entrance. A very familiar and unique structure that instantly identifies the institution. |
Wadsworth Atheneum Museum of ArtWadsworth Atheneum updated logo and ancillary logos for the Education department. |
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